Interview with Nao Sato: Talking digital marketing for the Japanese market (MDE82)

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Minter Dialogue #82

warp japan, nao sato, Myndset digital marketing and brand strategy

This interview, recorded on November 22, 2013, is with the trilingual Nao Sato, President and CEO of Warp Japan, a digital agency based in Tokyo, Japan.  I was introduced to Nao by Alain Soulas (merci!), investor, entrepreneur and co-founder of the luxury flash sales company, Glamour-Sales China (co-founded with Thibaut Villet).  On my latest trip, I had the good fortune to catch up with Nao and talk about the Japanese digital market, the eternal issue of global brands who want and need to localize in Japan, as well as some of the challenges of social media and search in Japanese.  Enjoy the show!

By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Nao Sato

Sites mentioned by Nao Sato

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

 

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