by Minter Dial | Sep 29, 2015 | Branding
There are a number of industries where the big titans seem to prefer buying up small niche brands rather than grow their own. If the internal innovation isn’t sufficient and the organic growth is not enough, the natural option quickly becomes external acquisition....
by Minter Dial | Sep 27, 2015 | Minter Dialogue, Podcast, Retail
Minter Dialogue Episode #165 This interview is with Jeff Rohrs, CMO of Yext, the leader in Digital Presence Management (DPM). It’s an extremely interesting space for any business with a physical presence, linking the store with the internet and smartphone. In this...
by Minter Dial | Sep 24, 2015 | Marketing
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of ‘luxury’...
by Minter Dial | Sep 22, 2015 | Business
Having accompanied a number of senior executives in setting and driving the digital transformation agenda, it strikes me that many people continue to take it from the wrong point of view. Just like BIG DATA is anything and nothing, can be powerful or ineffective, can...
by Minter Dial | Sep 20, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...