Minter Dialogue with Jay Baer

Jay Baer is a 7th generation entrepreneur, a New York Times best-selling author of 6 books and the founder of 5 multi-million dollar companies. He is also the founder of the digital marketing agency, Convince & Convert. His latest book makes for a great read as it’s all about getting your brand to stand out with these famed “Talk Triggers,” which is the title of his latest book. In this podcast, Jay and I discuss how your brand can look to stand out, develop an enduring word of mouth strategy and create a buzz that is sustainable. Jay has a number of great constructs and insights that he spins via some concrete use and business cases.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

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Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show in this podcast tab, on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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