Minter Dialogue with Tom Goodwin

Tom Goodwin is head of Futures and Insights at the Publicis Groupe worldwide. He’s the author of Digital Darwinism and is the top influencer on marketing in Linkedin with over 700,000 followers. In this conversation with Tom, we discuss some of the biggest challenges for marketers and how to overcome them, emerging trends in marketing and how to take advantage of them as well as a look at the different available tools for marketers to stay ahead of the curve.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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