Minter Dialogue with Josh Braaten

Josh Braaten is CEO of Brandata (previously Brandish), a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America’s Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, we discuss the meaning of brand today, why marketing is broken, how to unlock insights and some solid tips and tricks for marketers who want to break through.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to rate it here.

To connect with Josh Braaten:

Sites mentioned:

  • Facebook Augmented reality (AR) ad from We Make-up
  • Turns out, L’Oréal has done some experimentation here
  • Here’s Facebook AR Studio where you can see the ecosystem growing quickly around this tech

Further resources for the Minter Dialogue podcast:

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Meanwhile, you can find my other interviews on the Minter Dialogue Show in this podcast tab, on Megaphone or via Apple Podcasts. If you like the show, please go over to rate this podcast via RateThisPodcast!

And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote and recorded with Stephanie Singer back in the late 1980s (please excuse the quality of the sound!).

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