by Minter Dial | Sep 7, 2018 | Branding
In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about...
by Minter Dial | Sep 5, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee...
by Minter Dial | Sep 4, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Simon La Fosse Simon La Fosse is founder and chairman at his eponymous firm, La Fosse Associates, an award-winning recruitment agency founded in 2007 and specialised in technology recruitment. While based in the UK, they also have a presence in LA...
by Minter Dial | Sep 3, 2018 | Blockchain, Cyber Security, Futureproof, New Tech
Authors: Minter Dial & Caleb Storkey Review by: Perry Timms (published in HR Director) NOMINATED FOR THE BUSINESS BOOK AWARDS 2018 Disruption is an oft-used term for that fact that we can rent out someone’s spare room online or order a restaurant’s food to take...
by Minter Dial | Aug 22, 2018 | Marketing
Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That...
