by Minter Dial | Feb 12, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Mike BaxterMike Baxter is an author, a psychologist and a data scientist with Chartered Designer status. He is also a renowned expert on digital transformation, practicing as a consultant for over 15 years and as a trainer with Econsultancy....
by Minter Dial | Feb 10, 2017 | Leadership
While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues? Standing for Something Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather unusual outcomes...
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Feb 5, 2017 | Cyber Security, Minter Dialogue, Podcast
Minter Dialogue with Jane Frankland Jane Frankland is a Cyber Security entrepreneur, and the founder of KnewStart, helping cyber security entrepreneurs in their startups. Jane is a sought-after speaker and author of the soon to be released ‘Women in Cyber...
by Minter Dial | Feb 1, 2017 | Branding
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
