Minter Dialogue with Mike Baxtermike-baxter goal atlasMike Baxter

is an author, a psychologist and a data scientist with Chartered Designer status. He is also a renowned expert on digital transformation, practicing as a consultant for over 15 years and as a trainer with Econsultancy. Furthermore, he has also been an advisor to tech startups for 10 years. In any digital transformation process, getting organizational alignment is always a major challenge. Mike’s new initiative Goal Atlas sets about helping solve that problem. In this podcast we discuss the state of digital transformation, find out some keen insights about how organisations can accelerate their DT, and the craft of great goal setting (and achievement).

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Mike Baxter & Goal Atlas:


Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at:, on Megaphone or in iTunes.

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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