by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | May 10, 2016 | Cyber Security, Leadership
At school (at least in the US), we are taught to aim for 100 out of 100. It seems that grade inflation has made a perfect score far too attainable. It’s a phenomenon that is rife at all higher institutions, including the upper crust schools. In fact, it was...
by Minter Dial | May 8, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Erik Bernstein This interview is with Erik Bernstein, Vice President at Bernstein Crisis Management. Working alongside his father, the renowned Jonathan Bernstein, the publisher of Crisis Manager and author of Keeping the Wolves at Bay, Erik has...
by Minter Dial | May 5, 2016 | Retail
Peugeot is promoting an “immersive tennis experience” as part of its showroom and online activation. As you can imagine, it’s a rather digital experience. Given my love of tennis and my familial link to Peugeot, I had to check it out. For those of...
by Minter Dial | May 3, 2016 | Marketing
When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. web...
