by Minter Dial | May 31, 2016 | Mobile
Has this ever happened to you: you overuse (probably by mistake) the data plan on your mobile such that you get an extra fee tacked on to your monthly charge. When you travel a lot, the risk of data roaming always looms. And, as much as I might consider myself...
by Minter Dial | May 29, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Pete Downton This interview is with Pete Downton, Deputy CEO of 7Digital, a publicly traded agency that has a digital music platform with nearly 50 million tracks powering 50 music services around the world. In this podcast, we discuss the state...
by Minter Dial | May 27, 2016 | Marketing
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
by Minter Dial | May 24, 2016 | Marketing
I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of...
by Minter Dial | May 22, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy...
