by Minter Dial | Apr 24, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston...
by Minter Dial | Apr 21, 2016 | Marketing
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing ‘organic’ sales)? Going Above The Call In A Chain?When you go into a fast-service...
by Minter Dial | Apr 19, 2016 | Marketing
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
by Minter Dial | Apr 17, 2016 | Minter Dialogue, Podcast
Minter Dialogue Episode #191 This interview is with Vincent Boyce, User Experience Principal at the Honeywell, a $40B tech company whose mission is to make “our world cleaner and more sustainable, more secure, connected, energy efficient, and productive.” In this...
by Minter Dial | Apr 14, 2016 | Retail
I am not here to write yet another apologia about the state of the telecommunications market. Nor am I going to write another blog post praising Apple’s retail stores. I wanted to point out some of the treacherous pitfalls that organizations fall into when...
