by Minter Dial | May 3, 2016 | Marketing
When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. web...
by Minter Dial | May 1, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Greg Verdino This interview is with Greg Verdino, business futurist, author, pundit and leading authority on digital transformation. Greg is also managing partner and chief strategist at Verdino & Co, a consultancy that helps companies create...
by Minter Dial | Apr 26, 2016 | Leadership, Meaningfulness
I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
by Minter Dial | Apr 24, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Simon Sproule This interview is with Simon Sproule, CMO at the iconic luxury car company, Aston Martin. In this podcast, we discuss the impact that digital has had on the company and on its marketing. We explore Aston...
by Minter Dial | Apr 21, 2016 | Marketing
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing ‘organic’ sales)? Going Above The Call In A Chain?When you go into a fast-service...
