by Minter Dial | May 27, 2016 | Marketing
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
by Minter Dial | May 24, 2016 | Marketing
I was invited to attend a press meeting to announce a repositioning of sorts of Relaxnews, run by Jerome and Pierre Doncieux, that was purchased by Publicis in July 2015. Relaxnews is setting itself out to be a press agency, including consultancy, production (of...
by Minter Dial | May 22, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy...
by Minter Dial | May 19, 2016 | Leadership
Anyone who was on any of the J Crew’s mailing lists, received an unusual email last month that was signed by the CEO, Millard “Mickey” Drexler.* What strikes me about the note was how personal it feels. Granted there is plenty of corporate messaging...
by Minter Dial | May 17, 2016 | Marketing
The Guardian are hiring.* If you go to The Guardian’s site and right click anywhere on the page “View Page Source,” you will find a page that opens with the following code: We are (creatively) hiring… Under the headline, they write: Ever...
