Minter Dial | Minter Dial

Building a sense of accountability and the dangers of redundancy

by Minter Dial | Jan 27, 2015 | New Tech, Responsibility

As companies grapple with the process of digital transformation, there is a rampant search for best practices, secret recipes and potential shortcuts. The truth is that each company will need to find its own path, based on its business, strategy, client base, company...

Interview with Scott Monty, EVP at SHIFT – talking social and digital strategy implementation (MDE130)

by Minter Dial | Jan 25, 2015 | Minter Dialogue, Social Media

Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...

Making sense of your digitally connected world

by Minter Dial | Jan 22, 2015 | Mobile

In this digitally connected world, I often hear about how people feel blindsided by how fast each day goes by. Without having been brought up or schooled on the new digital world, most executives still don’t even know how to type accurately and fast with...

Digital Transformation – The Journey Continues

by Minter Dial | Jan 20, 2015 | New Tech

Below are four of more powerful mantras that I associate with progressing the digital transformation agenda in enterprise. Which is your favorite? Do you agree with them? Let me know your thoughts! 1/ It’s a journey, not a destination Digital transformation is...

David Meerman Scott – Marketing the Moon and the new rules of sales and service (MDE129)

by Minter Dial | Jan 18, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time...