by Minter Dial | Oct 22, 2014 | Social Media
Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more...
by Minter Dial | Oct 20, 2014 | New Tech
So, have you yet held an iPhone 6 Plus in your hand? Between #bendgate* (BTW you shouldn’t put it in your back pocket anyway because it can easily be swiped from there, just like your wallet) and initial challenges with iOS8, the iPhone 6 and its big...
by Minter Dial | Oct 19, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this...
by Minter Dial | Oct 15, 2014 | Mobile, New Tech, Retail
The Internet Retailing Conference 2014, held in Hammersmith and run by Ian Jindal (Editor-in-chief and co-founder with Mark Pigou), was a great event. Now in its 9th edition, it is clearly one of the capital moments in the eBusiness/eCommerce space in the UK. The day...
by Minter Dial | Oct 14, 2014 | Leadership, Responsibility
As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the...