This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies need to evolve to enhance their digital know-how, accepting a test&learn culture, branding, new creative processes for running campaigns, the language of digital in business and much more.
The real problem of humanity is … we have palaeolithic emotions, medieval institutions and godlike technology”
-Anthropologist, Edward O Wilson
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.
BTW: If you are using Stitcher, my podcast is now available here.
To connect with Tim Sparke:
- You can follow Tim Sparke on Twitter: @Sparkey
- The Friday Club
- RedBull – the media hub
- Old Spice Responses – Wieden+Kennedy case study on YouTube
- Oreo Daily Twist – AdAge article
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!