by Minter Dial | Jul 24, 2014 | Marketing
Some brands are brought up on a particular style of communication. Type face, Pantone color, size and brand position are all highly regulated across a specific set of formats. Inked in so-called brand charters, these brands insist on a rigidly defined...
by Minter Dial | Jul 23, 2014 | Social Media
Marketing teams around the world are pushing the digital agenda. The better among them are scratching their heads about the ROI, how to create an effective integrated campaign and where to find the best talent. The answers are far from easy. Meanwhile, there are many...
by Minter Dial | Jul 17, 2014 | Marketing
The power of A and B Any internet/ecommerce product manager worth his or her salt knows that the best way to learn about your customers is to ask them. However, operating in the equivalent of an earth-sized shopping mall with millions of customers walking in and out...
by Minter Dial | Jul 16, 2014 | Mobile
How important is your privacy? Typically, it’s supremely important, right? And, if you were asked about the importance of your security, you would inevitably also put a high value on your protection, right? 2-step verification If you are like me (and the...
by Minter Dial | Jul 15, 2014 | New Tech
The other day, as I was researching an article on why retailers should install wifi in store, I was trying to find the source of an old tweet: Wow @jcpenney cheap ass got rid of the wifi… Expecting chains on doors at some point next yr. I took the exact text and...