by Minter Dial | Jun 13, 2012 | Leadership
Most companies whose Corporate University program I have had a chance to view have a robust set of courses dealing with categories such as “metier” training, productivity enhancements and management skills. Few will have as part of their program, courses...
by Minter Dial | Jun 10, 2012 | Sports
Having just spent some mindless hours watching various Roland Garros 2012 tennis matches on the television, there are two things that drive me bonkers. The first are Rafa Nadal’s incessant superstitious ticks. The hair tuck, the nose wipe, the shirt tuck, the...
by Minter Dial | Jun 10, 2012 | Social Media
This Saturday’s front page of the UK Daily Mail (June 9, 2012) featured two headline stories (below the FREE DVD promotion) both of which concerned social media. One story is regarding Facebook and the second is about Twitter. Neither of the stories...
by Minter Dial | Jun 10, 2012 | Branding
How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite. For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
