Where is the brain’s brand button?

by | May 11, 2007 | Branding, Health, Marketing

As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...

What’s your favourite sport to play?

by | May 11, 2007 | Marketing, Padel, Sports

Some of you will know that I love (lawn) tennis, but if I had my druthers, I would spend my time playing Padel Tennis. If there were more courts and players, I would be a devout padel aficionado (more about the European or Argentinian variety with the walls as opposed...

Paying taxes in France

by | May 10, 2007 | Uncategorized

After attending a briefing meeting by KPMG on how to pay French taxes (we are getting close to tax day here), I found a few items worthy of note. Unlike most [modern] countries, there is no salary with-holding (by the employer) for taxes. Just for social security...

Raising money (without raising hairs)

by | May 9, 2007 | Business

Got this nice story courtesy of Bill in England. Lewis Cullman – notable NYC and Yale philanthropist – has written a little book about raising money, “Can’t Take It With You. The Art of Making and Giving Money.” The story goes along the lines :...

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