by Minter Dial | May 27, 2007 | Branding, Marketing
This is not an ode to the underworld. It isn’t even a portrait of the world’s [dirty] underwear. It is a description of a new marketing concept: The new Value-Added is Nothing. In the un-world, the value added in the consumer’s eyes is the lack of...
by Minter Dial | May 26, 2007 | Entertainment
I have been enjoying the music that never stopped for more than a quarter century. Living in France, or Europe more generally, it is a lonely passion. The Grateful Dead are never played on radio stations here. People typically look at me blankly as I explain the...
by Minter Dial | May 26, 2007 | Health
I don’t know about you but health, healthy eating and keeping my weight down are [at least] a daily consideration. It’s a topic that far outstrips male banter about cars or critical comments about politics. It may be on par with the weather for its...
by Minter Dial | May 26, 2007 | Politics
As much as we might spend time defining the role of the different functions in a company (what is the title? whose responsibility is what? what are the measurable objectives?…), an article in Le Figaro on 21 May presented the conundrum of the definition of the...
by Minter Dial | May 24, 2007 | Sports
The Reds ran hard, had decent shots and, in the form of Xabi Alonso had brillance equal to any Kaka. In the end, AC Milan managed the deflection while Kuyt failed to put a leather deflection on a Gerrard shot. Then the “old” Inzaghi squirted around the...