by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
by Minter Dial | Feb 27, 2013 | Branding
I have a few Polish friends whose names stand out as exceptional point scores for Scrabble. At least, that is, if you can find a way to throw in a few extra zzz’s into your word. My own name (N Minter Dial) is rather uninteresting from a Scrabble perspective in...
by Minter Dial | Feb 5, 2013 | Branding
The Steve Jobs biography by Walter Isaacson is a masterpiece, albeit below par compared to Isaacson’s other biographies. The book was published in November 2011, only a month after the death of Steve Jobs (October 5, 2011), so timing was of the essence....
by Minter Dial | Jan 28, 2013 | Branding
I was intrigued by the BBC OOOPS this morning! Words and images that catch the eye The BBC’s front page this morning has an intriguing side story (in the far right column): “OOPS, the irritating rise of websites talking to you like a friend.” Find...
by Minter Dial | Dec 31, 2012 | Branding
Your mindset? Happy New Year / Bonne Année / Buon Anno / Feliz Año / С Новым Годом / Frohes neues Jahr / שנה טובה / عام...
by Minter Dial | Nov 4, 2012 | Branding
Convictions of a brand marketerThis 3″43 film was produced by filmmaker, Robin Block, of Red Sky Vision, in conjunction with Simply Communicate, ahead of a keynote speech I made at the IABC Conference in Paris (22 October 2012). In this film, I talk about my...
