by Minter Dial | Jul 2, 2015 | Leadership
Compromise can be such a dirty word, among purists, in particular. Aside from being the chronic condition of politicians and bureaucrats, compromise smacks of mediocrity, being average, selecting the middle road. The word, as a verb, gets even worse....
by Minter Dial | Jun 16, 2015 | Leadership
Whether it is the effects of Moore’s Law or just the human urge to progress, the pace of change has accelerated and is leaving a lot of people in the dust. The major problem lies in the mindsets of the senior managers whose careers were built on other...
by Minter Dial | Jun 2, 2015 | Leadership, Meaningfulness, Responsibility
“Oh yes, that’s super important,” this product marketer said to me, referring to the position of the bottle of shampoo on the shelf. Hum, I thought to myself. How important is important? As more and more brands work to connect with their customers...
by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 14, 2015 | Leadership
When trying to drive digital transformation into your organization, have you ever noticed how most initiatives just seem to dissipate? It’s like when a stone thrown into a lake, where the sploosh and ensuing ripples just return to a placid surface. The...
by Minter Dial | May 10, 2015 | Leadership, Travel
This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
