by Minter Dial | May 21, 2015 | Leadership
There is corporate strategy, then there is brand strategy. There are corporate communications and corporate shareholders; then there are employees and customers. There are corporate values, policies and procedures and then there is innovation, digital and customer...
by Minter Dial | May 14, 2015 | Leadership
When trying to drive digital transformation into your organization, have you ever noticed how most initiatives just seem to dissipate? It’s like when a stone thrown into a lake, where the sploosh and ensuing ripples just return to a placid surface. The...
by Minter Dial | May 10, 2015 | Leadership, Travel
This may seem like a First World problem, but my experience with British Airways is a great point in case about how visceral and personal a relationship can be with a brand. Two months ago, I had a miserable experience, having been downgraded involuntarily on a 10 1/2...
by Minter Dial | May 7, 2015 | Leadership
In this digitally enhanced, always on and increasingly transparent world, brands that are not embracing customer centricity are likely to face more and more issues. Customer centricity is important for three major reasons (hopefully not restating the bleeding...
by Minter Dial | Apr 28, 2015 | Leadership
The following question is surely on the minds of many top level executives in big business: How can we embed entrepreneurial flair and an innovative spirit throughout the organization? {Please tweet ♺!} Companies are fast to...
by Minter Dial | Apr 21, 2015 | Leadership
Imagine a luxury brand that we shall call BrandLux. It has been around “Since 1848” and has a loyal, if aging,and sophisticated clientele. Its founder built the company on a slogan, “The Art of Magnificence.” It has values that are...
