by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | May 3, 2016 | Marketing
When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. web...
by Minter Dial | Apr 21, 2016 | Marketing
I wonder how many marketing teams spend the bulk of their time just trying to meet a number and/or are hell bent on cutting costs (e.g. to make up for slowing ‘organic’ sales)? Going Above The Call In A Chain?When you go into a fast-service...
by Minter Dial | Apr 19, 2016 | Marketing
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
by Minter Dial | Apr 4, 2016 | Marketing
I attended an event at one of the premier “serviced office” spaces (called Spaces, run by the US company Regus). If the event was otherwise a success and the general environment in the office space was quite pleasing, I was struck by the experience in the...
by Minter Dial | Mar 29, 2016 | Marketing
Having attended over 20 sessions at South By Southwest (SXSW) 2016, I got the chance to hear some wonderful storytelling and see some great presentations. However, as can be expected with such a volume of sessions, the quality was hit or miss. Some presenters had rock...
