by Minter Dial | Mar 17, 2016 | Marketing
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
by Minter Dial | Mar 3, 2016 | Marketing, Meaningfulness
There has been much written about the need to create legitimate, powerful and engaging brand content. Finding and expressing meaning, meanwhile, is not so easy to do. Some brands hire “intelligent” consultants and agencies to craft clever advertising...
by Minter Dial | Feb 23, 2016 | Marketing
To the extent, these days, time is being counted in nano-seconds and everything is happening in real-time, there is an evermore acute merit to being “ahead of the curve.” One can safely say that notion of being ahead of the curve has always been...
by Minter Dial | Feb 16, 2016 | Marketing
For many years, I have been carrying a message about how marketing must evolve to include the 5E’s. The new model looks like this: But maybe I’ve been getting it wrong? I have been encouraging brands to focus on these 5E’s, applying them...
by Minter Dial | Feb 2, 2016 | Marketing
The other day, I stopped to observe a man driving solo in his Audi car who, with one hand on the steering wheel, was gesticulating wildly with his other hand. Obviously he was “on” the phone, albeit hands free. Smiling to myself, I thought that he was most...
by Minter Dial | Jan 26, 2016 | Cyber Security, Marketing, Meaningfulness
Last week, I published the first section of the business trends predictions for 2016, focusing on the new technology trends. This week, I present the other two sections, looking at the trends for marketing and in terms of mindset. The truth is that, if organizations...
