by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
by Minter Dial | Jun 3, 2015 | Marketing
British Airways, which as many of you might have followed is NOT on my favorite airline list (see here for how they handled my downgrade), is at it again. Two people in my network wrote me to tell me how they received this ‘error’ message. Anyone else out...
by Minter Dial | May 26, 2015 | Marketing
The larger brick & mortar companies that are transforming into the digital era typically have their hands very full. It is a tricky path to weave, maintaining the current business flow, while fundamentally changing the longer-term mindset. The...
by Minter Dial | May 16, 2015 | Marketing, Travel
Last night, my Uber driver, Mohammed (from Somalia), was an absolute delight. As much as one can argue about some of the less salacious tactics of Uber, the underlying principle of Uber creates an environment for truly different experiences. I wrote about the same...
by Minter Dial | Mar 31, 2015 | Marketing
If I asked you to think of companies that are proud of their “innovation” reputation, who comes to mind? Probably quite a few companies. Chances are that they boast about their renowned product prowess as well as the excellent career paths...
by Minter Dial | Mar 10, 2015 | Marketing
If there is one trend that seems to stand out above the rest this year, it is the real opportunity, if not the urgent need, to personalize marketing efforts. There are four incredibly potent reasons for this: It’s what your Customer wants. The socially connected...
