by Minter Dial | Jan 11, 2015 | Marketing
Minter Dialogue Episode #128 This interview is Pierre-Loic Assayag, founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging...
by Minter Dial | Jan 5, 2015 | Marketing
Are you working on your real-time marketing with your brand? With all the hype around the term of “real time marketing”, I wonder how many brands are actually taking it seriously? Naturally, real-time is just another facet of a marketing strategy. It can...
by Minter Dial | Dec 5, 2014 | Marketing
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of the following words or phrases in...
by Minter Dial | Sep 30, 2014 | Marketing
Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in...
by Minter Dial | Sep 16, 2014 | Marketing
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...
by Minter Dial | Aug 27, 2014 | Marketing
Happ-eBirthdayOk, so this year was supposed to be a BIG one for me. I hit the half century. Before you feel a need to send in belated birthday greetings, I insist that the purpose of this birthday post is merely to use it as a bellweather for social media!...