by Minter Dial | May 27, 2014 | Marketing
A recent study on Trust by GFK paints a rather gloomy picture for business executives and marketers. Whether it is the retailer, business executive (entrepreneur), advertising specialists (a proxy for marketers), market research team or celebrity spokesperson, people...
by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | Apr 28, 2014 | Marketing
During a recent shopping spree in Madrid, I decided to buy myself a new outfit. I chose a well-known high-end brand with latin roots. The experience was decidedly mitigated and decries the difficulty in crafting an upscale and luxury strategy in today’s multi...
by Minter Dial | Apr 15, 2014 | Marketing
Do you suffer from too many emails cluttering up your inbox? Thanks to my friend Daniel Rowles (@danielrowles) and his ever useful Digital Marketing Podcast, co-hosted with Ciaran Rogers, I learned about a service that automatically deals with your newsletter...
by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...
by Minter Dial | Jan 24, 2014 | Marketing, Responsibility
Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the details into our contact database. Wasted time....
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
