by Minter Dial | Jan 24, 2014 | Marketing, Responsibility
Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the details into our contact database. Wasted time....
by Minter Dial | Dec 18, 2013 | Marketing
One of the main problems for alcohol companies on the web is getting consumers to get through the age verification process or what is called the “age gate.” On the hand, these brands need to comply with the law and to demonstrate good faith about drinking...
by Minter Dial | Oct 2, 2013 | Marketing
Companies everywhere are looking to invest in and hone their digital marketing strategy. They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to...
by Minter Dial | Sep 23, 2013 | Marketing
If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you haven’t...
by Minter Dial | Sep 2, 2013 | Marketing
For the longest part of my career, I was trained to venerate “new.” Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to...
by Minter Dial | Aug 30, 2013 | Marketing
In a world of quotations and sayings, it occurred to me recently that many of these old dictums have taken on new meaning in this fast-changing world. Whether because a noun has been co-opted or distorted, or the content of the saying now has a new reference,...
