by Minter Dial | Aug 30, 2013 | Marketing
In a world of quotations and sayings, it occurred to me recently that many of these old dictums have taken on new meaning in this fast-changing world. Whether because a noun has been co-opted or distorted, or the content of the saying now has a new reference,...
by Minter Dial | Aug 27, 2013 | Marketing
As email marketing remains one of the cheapest and most effective digital marketing tools around, you would think that a marketing team might be more inclined to invest in and hire an email marketing specialist than a social media specialist. It remains my...
by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
by Minter Dial | Aug 19, 2013 | Marketing
It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...
by Minter Dial | Jul 23, 2013 | Marketing
Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...
by Minter Dial | Jul 22, 2013 | Marketing
Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...
