Unfortunately, business cards are still an important business tool. I say unfortunately because it means we still have to cut down trees to print them up. And then we still have to go back to our desks to input the details into our contact database. Wasted time....
Blog
What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?
Having read the compelling biography on Jeff Bezos, 'The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone, I came away believing that Amazon is a long-term short and the main reason pertains to the Amazon Brand. I must qualify that it would be a...
Top trends for marketing in 2014
The beginning of the year is time to take stock of new initiatives and directions. I started with a post on the 3 key words for 2014. While there is nothing flagrantly new in the items I am promoting as being the top trends for marketing, this year, there is a...
Interview with Nicolas Bordas, VP of TBWA Europe: Talking digital marketing for business (MDE86)
Minter Dialogue Episode #86 This interview, recorded on January 14, 2014, is with Nicolas Bordas, VP of TBWA Europe (part of the Omnicom Group) and President of Being Worldwide, an integrated communications agency. Nicolas is very much a man who walks the talk, with a...
Barketing or Engaging? 5 keys to avoid barking too much and to foster engagement
When you close your eyes and imagine the sound of a barking dog, what does it conjure up for you? Context rules Is the image in your mind of a cute and cuddly dog you owned or own? Is it the neighbor's annoying miniature schnauzer? Was it a snarly dog you...
What’s Your Deal? What Lies In The Discount Culture
I was struck by an article in the UK Metro daily newspaper headlined, "Discount culture is to blame for M&S woes." Three of the major retailers in the UK (Tesco, Morrisons and M&S) announced negative results, despite indications that the UK consumer spent...
Stephen Waddington, Head Of Digital And Social Media At Ketchum Europe (MDE85)
Minter Dialogue Episode #85 This interview, recorded on January 8, 2014, is with Stephen Waddington, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe,...
Mobile, Data & Privacy – The Big Deals And Key Words For Business In 2014
As "new" technology gradually becomes more embedded into "business as usual," defining tech trends and hot tickets for a specific timeframe can seem almost anachronistic. Technologies arrive and mature at different times according to the culture, the sector and,...
Interview With David Zinger, Expert, Speaker And Author On Employee Engagement (MDE84)
Minter Dialogue Episode #84 This interview, recorded right before the Christmas break, is with David Zinger, world renowned expert on employee engagement. David is a prolific author and blogger on the topic, and founder of the flourishing Employee Engagement Network....
Why eBooks Are [Hard] Bound To Dominate
The figures for 2013 tend to show that eBook sales slowed. According to the US data from the Association of American Publishers, adult eBooks grew less than +5% year/year for the eight months ending August 2013 compared to double and triple digit growth in the...
To Book Minter!
I’m Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. My mission to insert more meaningfulness into our lives and at work. I relish being an engaging professional speaker on leadership, transformation and branding. I’m known for being someone who walks the talk and delivers on or above expectations. I’m the author of four award-winning books, including the second edition of my award-winning book, Heartificial Empathy (April 2023, available in English and French), You Lead published by Kogan Page that won the Business Book Award 2022, and Futureproof (FT-Press/Pearson) that won the Business Book Award 2018. I’m also the producer of the award-winning WWII book and documentary film The Last Ring Home.
My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book end of 2023.
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