In this episode of Minter Dialogue, Minter Dial welcomes back marketing visionary David Meerman Scott. They dive into the enduring relevance of the Grateful Dead’s marketing philosophy, legacy, and the importance of true human connection in today’s digital chaos. The conversation explores how letting go of your creations empowers fandom and how brands like the Grateful Dead still thrive with new members like John Mayer. Plus, David Meerman Scott shares insights on generosity, AI’s role in connection, and building meaningful experiences, on and offline.




















