by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing
Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...
by Minter Dial | Mar 9, 2008 | Branding, Marketing
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently...
by Minter Dial | Dec 28, 2007 | Business, Travel
Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very...
by Minter Dial | Dec 22, 2007 | Marketing
Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...