I’m a frequent traveller and enjoy exploring and comparing travel experiences every once in a while. Last week, I flew from London to Istanbul, to speak at the Digital Analytics Summit at the Boğaziçi University, on one of Turkish Airlines’ wide-body...
In today’s busy life where customers have a lot of choice, a heightened level of impatience and limited resources, it is ever more difficult for a brand to achieve consistent customer satisfaction and lasting loyalty, much less customer advocacy. Among the...
Took a flight NYC-Paris last night overnight and it seemed that 50% of the passengers were just out of high school (group outing) and it was likely their first international trip by the sounds of the excitement, singing and hugging… Funny how you forget that...