by Minter Dial | Mar 12, 2017 | Minter Dialogue, Podcast
Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and...
by Minter Dial | Nov 19, 2014 | Leadership
Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a...
by Minter Dial | Nov 16, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #121 avec Olivier Gimpel This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the German Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France (also selling in Belgium, Russia, Ukraine...
by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | Oct 30, 2012 | Branding
Institute CSA & Havas Media Brand Study in France In a newly released annual survey from France — created by the Institute CSA on behalf of Havas Media – that identifies the top brands present in the lives of the French, there were a number of...
