Minter Dialogue Episode #365 Jon Burkhart is a speaker, firecracker content strategist, and author of two books including Newsjacking and Hacker, Maker, Teacher. He also co-founded Fast Forward Forum, the ultimate non-conference where guests share the stage. In this...
Minter Dialogue with Mitch Duckler Mitch Duckler is managing partner of the brand and marketing strategy consultancy, FullSurge, who previously spent many years working in brand management in blue chip companies such as Unilever and Coca-Cola. He’s also the...
Minter Dialogue with Cheryl Hodgson Cheryl Hodgson is General Counsel to companies in the music industry, digital media, and publishing, providing global brand strategy and trademark protection. Author and speaker, Cheryl is also founder of BrandAide, providing and...
Driving your brand’s point of difference When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain. As a...
Minter Dialogue Episode #121 avec Olivier Gimpel This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the German Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France (also selling in Belgium, Russia, Ukraine...