Minter Dialogue with Mitch Duckler

Mitch Duckler is managing partner of the brand and marketing strategy consultancy, FullSurge, who previously spent many years working in brand management in blue chip companies such as Unilever and Coca-Cola. He’s also the author of brand new book, The Indispensable Brand: Move from Invisible to Invaluable. In this conversation, we focus on branding, how brands can stand out and avoid ‘brand monotony,’ the power of purpose and brand personality, the importance of employees as touch points for the brand.

Please send me your questions — as an audio file if you’d like — to Otherwise, below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.

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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign-off music is “A Convinced Man,” a song I co-wrote with Stephanie Singer back in the late 1980s.

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