by Minter Dial | Mar 17, 2016 | Marketing
In a conversation I had with Employer Brand maestro, Simon Barrow, we talked about the different between employer brand management and employer branding. Similarly, for brands as a whole, there is a radical rift between branding and brand building. The former is found...
by Minter Dial | Mar 15, 2016 | Branding
The world of influencer marketing is evolving… at last. A while back, I had an assignment to conduct a search for new tech influencers around the world. The challenge was titanesque in that I needed to try to find an equal balance by continent (and I was ideally...
by Minter Dial | Jan 12, 2016 | Branding, Responsibility
The list of smartwatches just keeps getting longer. It is now to the point where it seems likely to have gone from gadget status to a bona fide candidate for wrist space. According to industry estimates, over 28 million units will ship in 2015. The top brands vying...
by Minter Dial | Jan 10, 2016 | Minter Dialogue, Podcast, Social Media
Minter Dialogue Episode #177 This interview is with Nick Wheeler, founder, owner and Chairman of Charles Tyrwhitt (pronounced Tirrit), the privately held men’s fashion brand, based in London. The story of Charles Tyrwhitt is loaded with great lessons learned...
by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
