by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Jun 28, 2013 | Minter Dialogue, Podcast, Social Media
Minter Dialogue #67 This interview is with Krista Madden, founder of Handpicked Media, an agency that represents bloggers and vloggers from a wide array of areas, including fashion, beauty, parenting, food and travel. Handpicked Media specializes in arranging...
by Minter Dial | Jun 12, 2013 | Branding
Why is digital like water? When asking people “what is digital?” I tend to get a different answer from pretty much everyone I ask. Yes, the pithy answer is that digital is immaterial. It’s intangible. A bunch of zero’s...
by Minter Dial | Jun 3, 2013 | Branding
The “idea” of customer centricity is typically rather desirable. Many companies have used the words “customer centric” sprinkled into their annual report. [Is being Customer Centric truly desirable?] The concept may be repeated in...
by Minter Dial | May 27, 2013 | Branding
The web is wonderful if you are happy to be transparent, collaborative, everywhere, fast, free and fluid. Moreover, it’s better to have low resolution videos and images for faster load times. Taken individually and, worse, as a group, these are not...