by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | Feb 20, 2013 | Social Media
With Facebook’s Graph Search rolling out, social media marketing may well be getting ready for the next generation. Specifically, it seems LIKELY that some people may now regret having liked so many things, songs, brands and people along the way. As...
by Minter Dial | Feb 5, 2013 | Branding
The Steve Jobs biography by Walter Isaacson is a masterpiece, albeit below par compared to Isaacson’s other biographies. The book was published in November 2011, only a month after the death of Steve Jobs (October 5, 2011), so timing was of the essence....
by Minter Dial | Jan 28, 2013 | Branding
I was intrigued by the BBC OOOPS this morning! Words and images that catch the eye The BBC’s front page this morning has an intriguing side story (in the far right column): “OOPS, the irritating rise of websites talking to you like a friend.” Find...
