During my visit to Shanghai, I visited the brand new Jing An Kerry shopping mall, situated in prime real estate downtown. On the 4th floor, Under Armour has opened an innovative shop, truly not like others. Storytailing: a true execution where the shop is 80% story...
Have you not heard of Johnnie Boden? Talk about turning your life into a brand! I am impressed with the UK clothing retailer Boden (not to be mixed up with Boden, the store fixtures retailer). Johnnie Boden, a failed banker-turned-teacher, launched a...