by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
by Minter Dial | Jan 14, 2015 | Business
Is your company talking more and more about customer centricity? It’s quite the important topic. For executives sitting through last month’s performance review meeting, however, I wonder how often the subject of lost business is properly addressed....
by Minter Dial | Dec 5, 2014 | Marketing
Are you, like many others, trying to become more “customer centric”? If you look inside many corporate boardrooms these days, aside from stressing about next year’s budgets, the C-suite probably has a combination of the following words or phrases in...
by Minter Dial | Dec 2, 2014 | Leadership
Perhaps they are (or were) geeks, but I believe Steve Jobs and Jeff Bezos’ obsession with being the biggest beta user of new products defined their success and is something of which all top executives — almost no matter the business —...
by Minter Dial | Oct 31, 2014 | Leadership
As brands and organizations try to come to grips with the “omnichannel” customer and make customer centricity a reality, it is evident that there is no clear-cut solution or single path to success. The complications are legion, especially when the...
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