by Minter Dial | Dec 3, 2010 | Social Media
Getting social means communicating…all ways As the ever rising number of companies ramp up their efforts in the digital media space (aka digital marketing), there are, in my opinion, three very important parts of the social “program” that need to be...
by Minter Dial | Jul 7, 2010 | Business
French Service For some, “French Service” is an oxymoron. Some like to say the same thing of American Intelligence. But as far as French Intelligence is concerned and American Service, we tend to be on the right track! Regarding French service, there has...
by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...
by Minter Dial | Oct 24, 2009 | Marketing
We received, this week, two digital messages that grabbed my attention in the way of customer relationship management (CRM). The first example came from our children’s dentist, based in Neuilly (outskirts of Paris). Partly because their telephone answering...
by Minter Dial | Sep 23, 2009 | Business
During my visits to London, I tend systematically to buy cheese, English cheese that is, to bring back home to Paris… to my French wife and family. Coals to Newcastle you might think! But, no. We happen to believe that the Brits have some of the finest cheeses...