If the issue of digital transformation is indeed more about mindset than money, one must ineluctably come to grips with the allocation of those scarce resources. This infographic, based on a survey of more than 300 top executives in the US, looks at the thorny...
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...