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What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?

by Minter Dial | Jan 22, 2014 | Branding

Having read the compelling biography on Jeff Bezos, ‘The Everything Store: Jeff Bezos and the Age of Amazon” by Brad Stone, I came away believing that Amazon is a long-term short and the main reason pertains to the Amazon Brand. I must qualify that it...

What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?

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What’s the Amazon brand? Where’s the Essence? And how can Jeff Bezos be replaced?

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