by Minter Dial | Jul 23, 2012 | Social Media
Getting personal Marketers and corporations are just going to have to get comfortable with the personal side. To the extent that clients are looking for any excuse not to buy the more expensive proposition, brands need to give and prove their value. There...
by Minter Dial | Jul 9, 2012 | Minter Dialogue, Podcast
Minter Dialogue #30 This interview is with Vincent Dutot, Ph.D, Associate Professor at the ESG business school in Paris and specialized in the world of eCommerce. With 10 years spent in Canada (beautiful Montréal) and now based in Paris, Vincent has a very...
by Minter Dial | Jun 7, 2012 | Marketing
The power of the storyToday, there is much written about storytelling. You can use storytelling as a technique for a speech. For the more powerful brands, you can build a story, crafted out of its history. You can conceive of a beautiful story to recount in a...
by Minter Dial | May 28, 2012 | Social Media
Don’t you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your...
by Minter Dial | May 25, 2012 | Responsibility, Social Media
When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...