employee branding

November 9, 2012

Why a brand must become personified by its employees

Is Personification Possible?
I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why?

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I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of four award-winning books, including my latest book, You Lead, How Being Yourself Makes You A Better Leader that was published by Kogan Page and won the Business Book Award 2022 in the category of leadership. It is available at all fine e-tailers as an audiobook, ebook and paperback.

I'm also the producer of the award-winning WWII book and film The Last Ring Home, co-author of Futureproof that won the Business Book Award 2018 and Heartificial Empathy, which was a finalist for the Business Book Award 2020 and won the Book Excellence Award (category of .

My new project is Dialogos, Fostering More Meaningful Conversations that is being published weekly via Substack, which will be converted into a book in 2023.

Click here to inquire about booking Minter!

employee branding

Is Personification Possible? I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why?

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Is Personification Possible?
I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why?