employee branding

November 9, 2012

Why a brand must become personified by its employees

Is Personification Possible?
I believe that the chances are very low that this question is foremost on CEO’s minds. Yet, I would argue that this is one of the central strategic questions of any serious brand on three levels. Why?

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I'm Minter Dial and I serve my clients by elevating the debate and energy, telling powerful stories and connecting people and ideas. I relish being an engaging professional speaker on leadership, transformation and branding. I'm known for being someone who walks the talk and delivers on or above expectations. I'm the author of three award-winning books, including Heartificial Empathy, Putting Heart into Business and Artificial Intelligence that won the Book Excellence Award 2019 and was shortlisted for the Business Book Awards 2019. My newest book on leadership just launched, You Lead, How Being Yourself Makes You A Better Leader. Published by Kogan Page, it is available at all fine e-tailers as an audiobook, ebook and paperback.

I'm also the producer of the award-winning WWII book and film The Last Ring Home and co-author of Futureproof that won the Business Book Award 2018.

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