by Minter Dial | Jun 2, 2007 | Branding, Marketing, Meaningfulness
After the Economist’s special section on the "A world of Connections" (April 28), I was glad to receive a link from a new (connected) acquaintance, Vincent, on Connected Marketing: http://www.connectedmarketing.org/surveys/. Connection is...
by Minter Dial | May 11, 2007 | Cyber Security, Marketing
You may have heard of the notion of “serious games”… edutainment in its latest form. You play, and you don’t even see the time pass as you learn. Have a few examples of positively interesting games, in part courtesy of Le Monde article...
by Minter Dial | Apr 27, 2007 | Marketing
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of...
by Minter Dial | Apr 21, 2007 | Politics
In these French elections, as an American, I do not vote. Nonetheless, I must applaud several internet-based initiatives, enabling voters to evaluate which candidate best corresponds to one’s own opinions via a series of questions. The computer simulation then...
by Minter Dial | Apr 14, 2007 | WWII
As many of you know, I have been researching and writing a book about my grandfather, Lt. Minter Dial, after whom I was named. In the continuing pursuit of information, the internet seems to provides endless new sources. Since my grandfather died in December 1944 as a...