leadership | Minter Dial

Marketing in 2012 – a window into the future

by Minter Dial | Feb 14, 2011 | Social Media

The Future of Marketing at the Media Aces Conference (Feb 2011) At the latest Media Aces* conference (7 February, 2011), I delivered a keynote speech entitled “Marketing in 2012.” There were 400 people on hand and the conference was broadcast in live...

Digital Education – The Internet is learned by living it, not by reading about it

by Minter Dial | Feb 8, 2011 | Social Media

If Facebook has gained 20 million users in France, there are still some people in France who are recalcitrant users, wary of the platform and feel more or less forced to join (6 reasons why not to join!). But, to paraphrase Joel de Rosnay, France is not rear guard; it...

Professional, Personal and Private – Getting your brand’s privacy settings right

by Minter Dial | Jan 24, 2011 | Branding, Social Media

Branding gets personal inside and out When companies have been “brought up” to be high performing and distinctly professional in their approach, there is a real risk for them going forward if they do not loosen up their “settings” to be more personal. Not only does...

Should Brand Marketers be Benevolent Dictators?

by Minter Dial | Jan 7, 2011 | Marketing

Marketers’ first ailment: Not invented here Every generation tends to think that their own era is special. The “not invented here” mindset applied to a time span… Perhaps it should read: “not invented now” or “never seen...

If you want to get social, start with email and the telephone

by Minter Dial | Dec 3, 2010 | Social Media

Getting social means communicating…all ways As the ever rising number of companies ramp up their efforts in the digital media space (aka digital marketing), there are, in my opinion, three very important parts of the social “program” that need to be...