by Minter Dial | Nov 24, 2010 | Social Media
Boundary between the Personal and Professional worlds ever shrinking Over the last couple of weeks, something that has caught my attention is that Facebook has been at the heart of two firings on either side of the Atlantic, one in Connecticut, USA, and one in...
by Minter Dial | Nov 8, 2010 | Social Media
The window into your company is open In the mad race to become, overnight, enterprise 2.0 and web 2.0-friendly, companies are seeking to talk up their “engagement” in the new process in an attempt to lure in talent. I had a rather animated discussion...
by Minter Dial | Oct 28, 2010 | New Tech
One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...
by Minter Dial | Oct 23, 2010 | Branding, Marketing
Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...
by Minter Dial | Oct 4, 2010 | Social Media
Enterprise 2.0 — How wikis can make sense in a company setting One of the top sites in pretty much any country is Wikipedia, with some 360 million monthly visits. It is 7th worldwide per Alexa (6th in the US, 11th in France and 124th in China). The very notion...