Momentum Effect by Jean-Claude Larréché (INSEAD)

Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993).  Jean-Claude gave a short and punchy overview of the key points of his...

The Timing of Recessions

Macro and Micro Consequences of When A Recession Begins In a recession, timing plays an absolutely vital part at the macro level.  Much of the debate about when the current recession will end is related to when it actually began.  The “reality” of a...

Google Health – Innovation or Invasion?

Google launched a year ago (March 2008) a new service, Google Health. According to its corporate mission, Google seeks ways to consolidate information and make that information available anytime, anywhere. This time, Google is innovating in an area as sensitive as it...

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