leadership | Minter Dial

The Beta Mindset – Launch and Iterate

by Minter Dial | Oct 28, 2010 | New Tech

Beta Mindset…with a Why! One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and...

The Brand University – How to make a sustainable, successful brand

by Minter Dial | Oct 23, 2010 | Branding, Marketing

Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...

Enterprise 2.0 – How and why wikis make sense

by Minter Dial | Oct 4, 2010 | Social Media

Enterprise 2.0 — How wikis can make sense in a company setting One of the top sites in pretty much any country is Wikipedia, with some 360 million monthly visits. It is 7th worldwide per Alexa (6th in the US, 11th in France and 124th in China). The very notion...

Many Tennis Players Would Benefit From Going All Out on Second Serve

by Minter Dial | Sep 4, 2010 | Leadership, Sports

It happens throughout every match — players uncork a first serve with as much force as possible, confident in the knowledge that another chance awaits. And on the second serve, they hit a much different, more timid, perceptibly slower serve.The ball is more likely to...

Baby Steps and Cool Cars – How to be customer centric AND innovative

by Minter Dial | Aug 18, 2010 | Marketing

A recent paper by Spanjol, Qualls and Rosa, “How Many and What Kind? The Role of Strategic Orientation in New Product Ideation” in the Journal of Product Innovation Management identified that there are three types of companies: customer centric, competitor...