by Minter Dial | Mar 25, 2014 | Sports
This may be the breakout year for wearable devices. [I see them as part of my top 10 marketing trends for this year]. The wearable fitness tracker market is still somewhat niche, but it is growing rapidly and is projected to reach 60+ million units by 2017 (various...
by Minter Dial | Jul 2, 2013 | Branding
Some industries — such as fashion, food, magazine — seem to have a wildly plethoric spread of brands. So many brands, so little distinction or personality. In this post, I want to push further why it’s important that any marketing branding...
by Minter Dial | Apr 8, 2013 | Branding
What’s your opinion of the celebrity endorsement as a marketing investment? To what extent can an external spokesperson be an authentic representative of a brand? If your brand has (or more likely wants to “achieve”) authenticity, is it a good idea...
How to tag someone on LinkedIn if their name doesn’t come up?
